Curious like a crow.
A small team who got tired of confident advice with no evidence behind it.
Test, observe, try again.
The name comes from the corvids: crows, ravens and jays, some of the most curious problem-solvers in nature. They test, observe and try again. We think everyday life deserves the same approach.
We aren't a university and we don't pretend to be. We're a small team who got tired of confident advice with no evidence behind it. Our tests are small, home-scale and clearly explained, so you can judge them and repeat them yourself.
Every post is a small experiment.
Hypothesis
We pick a popular claim and write down exactly what we expect to happen before we start.
Method
We design a fair, repeatable test at home, with a comparison, a timeframe and notes you could follow.
Result
We record what actually happened, with numbers where we can and honest observations where we can't.
Verdict
Confirmed, Busted or Mixed. No sitting on the fence, and no hiding results we didn't like.
Read our reports.
Every experiment, including the ones that failed, with an honest verdict.